P&S Market Research

Flavored and Functional Water Market Analysis Forecast to 2020

Flavored water is a kind of spring, purified, bottled mineral water with flavors added to it. Flavored water is a combination of mineral water, various fruit juices concentrations (such as pineapple, blackberry, mango, apple, strawberry, orange and others), artificial sweeteners or natural sweeteners.

These additives and antioxidants provide extra nutritional values and benefits to functional water. Growing health concerns and consumer awareness has led to the shift in demand from carbonated or artificial soft drinks to healthy alternatives including flavored and functional water.

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Based on product, global flavored and functional market can be divided as flavored water and functional water. Functional water has various health benefits as it improves immunity and boosts energy and is expected to be witness higher growth compared to flavored water.

Geographically, Asia-Pacific dominated the global flavored and functional water market in 2014 and the region is expected to witness high growth during the coming years. The flavored and functional water market growth in countries such as China and India is estimated to be high owing to the surging urbanization, changing lifestyle and rise in disposable income.

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Some of the major competitors of flavored and functional water market include The Coca-Cola Company, Groupe Danone, Sunny Delight Beverages Company, PepsiCo Inc., New York Spring Water, Nestle SA., Balance Water Company, Kraft Foods., Aquafina Flavor Splash and Cargill Inc.

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